Among the fundamental principles of outer space law is that space is to be for the benefit of all. This paper demonstrates how the economic implications of this principle are often overlooked or misrepresented in interpretation. The possibility of a more practical, and conveniently moral, interpretation of that principle is explored, ultimately for the benefit of decision makers in space governance. By examining the net social value of space activities through economic observations, this paper suggests a recalibration away from the narrower benefit sharing approach. The paper proposes that a value-oriented interpretation of the principle better ensures NewSpace activities actually bring greatest benefit to humankind and to states.