In the new digital era as it is formed by the European digital strategy, the explosion of e-commerce and related technologies has led to the formation of tremendous volumes of customer data that could be exploited in a variety of ways. Customer relationship management (CRM) systems can now exploit these data sets to map consumers’ behaviour more effectively. As social media and artificial intelligence widened their penetration, firms’ interest shifted to chatbots in order to serve their customers’ needs. Nowadays, CRM and bots are developed in a parallel way. With the help of these virtual personal assistants, CRM establishes a virtual relationship with consumers. However, the extended collection and use of personal data under this scope may give rise to ethical and legal issues. In this article, the term CRM is defined, followed by an analysis of the way chatbots support CRM systems. In the second part, the legal context of chatbot use will be highlighted in an attempt to investigate whether there are personal data protection issues and whether certain rights or ethical rules are somehow violated. The draft AI Regulation, in combination with the provisions of GDPR and e-Privacy Directive, offers a significant background for our study. The article concludes by demonstrating the use of chatbots as an inherent part of the new digital era and lays special emphasis on the term ‘transparency’, which seems to penetrate the lawfulness of their use and guarantee our privacy. |
East European Yearbook on Human Rights
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Editorial |
Foreword |
Authors | Mart Susi |
Author's information |
Article |
Artificial Intelligence and Customer Relationship ManagementThe Case of Chatbots and Their Legality Framework |
Keywords | artificial intelligence, chatbots, CRM, data protection, privacy |
Authors | Konstantinos Kouroupis, Dimitrios Vagianos and Aikaterini Totka |
AbstractAuthor's information |
Article |
European Standards of Judicial Independence in Lithuania |
Keywords | judicial independence, selection of judges, appointment of judges, rule of law, mutual trust |
Authors | Vygantė Milašiūtė and Skirgailė Žalimienė |
AbstractAuthor's information |
The article examines the procedure for selection and appointment of judges in Lithuania in the light of the European standards of judicial independence. Both the Council of Europe and the European Union (EU) legal materials are relied on. The procedural role of different actors, the criteria for assessment of candidates, the question of judicial review of selection and appointment decisions as well as the problem of delays of judicial appointments are also examined. Even though the Lithuanian system for the selection and appointment of judges has been assessed favourably by European institutions, certain elements of the system are questionable. However, as long as these deficiencies are not systemic and do not raise issues of the rule of law in the sense of EU law, they would not negatively affect the operation of the EU law-based mutual trust instruments with respect to Lithuania. A suggestion is made that paying more attention to non-systemic deficiencies of judicial independence and the rule of law in EU member states could be beneficial for improving the protection of individual rights. |
Article |
Reflections on Digital Human Rights Practice Research and Human Rights Universality |
Keywords | non-coherence theory of digital human rights, network approach, universality of human rights, transversality effect |
Authors | Mart Susi |
AbstractAuthor's information |
The idea of universality of human rights is under multidimensional challenges entailing the aspects of practice generalization and postmodern social theories with juridical ambitions. Competing theories continue to exist and the elements of choice between theories are determined by practice, convenience and economies and not necessarily by idealistic goals. Among the many arguments raised against the universality of human rights stands the network approach, which is characterized by permeability, its supportive purpose of vertical normative structures, its impact on the rise of social responsibility, obscuring effect on legitimacy and “reliance on trust”. Supportive purpose of vertical normative structures in a network means that private networks can articulate the claim for correctness in self-regulation due to the existence of the vertical normative backbone. One of the main reservations related to digital human rights law and remedies through the network approach is that of distortion of legitimacy. The article approaches these issues through a novel theoretical approach of non-coherence. |
Article |
Viral Information. How States and Platforms Deal with Covid-19-Related DisinformationAn Exploratory Study of 20 Countries |
Authors | Matthias C. Kettemann and Martin Fertmann |
AbstractAuthor's information |
This study explores the spread of disinformation relating to the Covid-19 pandemic on the internet, dubbed by some as the pandemic’s accompanying “infodemic”, and the societal reactions to this development across different countries and platforms. The study’s focus is on the role of states and platforms in combatting online disinformation. |
Article |
Covid-19 “Vaccine Passport” Discourses: An Exploratory Study of 23 Countries |
Keywords | Covid-19, vaccine passport |
Authors | Mart Susi and Tiina Pajuste |
AbstractAuthor's information |
This comparative study looks into the proposed “vaccine passport” initiative from various human rights aspects. It was undertaken by the Global Digital Human Rights Network, an action started under the EU’s Cooperation in Science and Technology programme. The network currently unites more than 80 scholars and practitioners from 40 countries. The findings are based on responses to questions put to the network members by the authors of this study in February 2021. |
Article |
Can Platforms Cancel Politicians? How States and Platforms Deal with Private Power over Public and Political ActorsAn Exploratory Study of 15 Countries |
Authors | Martin Fertmann and Matthias C. Kettemann |
AbstractAuthor's information |
Terms-of-service based actions against political and state actors as both key subjects and objects of political opinion formation have become a focal point of the ongoing debates over who should set and enforce the rules for speech on online platforms. |