This article discusses the Europeanisation of Flemish political parties. Based on a dataset spanning the period 1999-2014, the article assesses whether the increase in EU salience at the level of the party (elites) after 2010 resulted in increased Europeanisation, defined as the increased mentioning of the EU in party programmes (i.e. programmatic Europeanisation) and the incorporation of the EU in political party structures (i.e. organisational Europeanisation). Our empirical analysis shows that salience does not adequately explain the level of Europeanisation. Rather, the ideological position of parties seems to provide for a stronger case. The findings therefore call for more in-depth research on intervening variables in order to better explain the varying Europeanisation of (Flemish) political parties.