While the Netherlands has been a globally leading country in the area of agrofood for the latter half of the 20th century, its chances to maintain that position will co-depend on its capacity to develop its primary sector into more sustainable directions. This is no trivial task. For a long time, strong institutional arrangements provided guidance to practices of governance, consumption, production and innovation in line with a productivist paradigm. Although these arrangements have been significantly destabilized, and novel ones are emerging, a mature institutional landscape, tailored to a more sustainable development, has not yet fleshed out.
This article asks the question how innovative practices deal with this ambiguous and dynamic institutional context. It does so through investigating how, over about a decade, two sets of practices to promote more sustainable development (in the fields of livestock systems and greenhouse horticulture), draw on (remains of) incumbent arrangements, and novel institutional elements to provide normative guidance and mobilize resources (money; knowledge; legitimacy). Theoretically, it thus contributes to (1) understanding the emergence of novel modes of governance in an institutional void, (2) taking into account and extending it to a dynamic context, the paradox of embedded agency.