This article assesses the relationship between propaganda and nationalism as an ideology in the Serbian massmedia. Serious analysis of contemporary propaganda is a complex discipline, primarily because of the use of the mass media. The issue is further complicated by the fact that the introduction of ever new technologies results in new channels of public media, which demand specific and new methods of propaganda and manipulation. In the study of propaganda in Serbian media as it affects the war in Bosnia Herzegovina, the following elements were found to be of particular interest: propaganda and ideology (propaganda and nationalism, propaganda and religion, propaganda and reinterpretation of history); the use of language for propaganda purposes; the context of propaganda; propaganda organization and propagandists; the public; the level of source criticism; and the iconography.